Bespoke Software ThatSolves Real Business Problems
Stop wrestling with spreadsheets and off-the-shelf tools that almost fit. TrackGenesis based in Aberdeen, Scotland, build bespoke software, apps and Al automation for SMEs, so you can focus on running your business, not fighting your systems.
SOLUTIONS
Solutions Designed for How Your Business Actually Works
Process automation and AI integration
We build custom automation systems for SMEs that handle repetitive tasks without human intervention.
What We Automate for Businesses
Enquiry-to-quote pipelines — instant responses, branded quotes sent automatically
Invoice generation and payment chasing — triggered by job completion or delivery
Staff scheduling and shift notifications via SMS or email
Stock level alerts and automatic supplier purchase orders
Customer onboarding sequences — documents, welcome emails, task assignments
AI-powered data extraction from incoming emails, forms and PDFs
Report generation — daily, weekly or monthly summaries sent to your inbox automatically
Cross-system data sync between your accounts software, CRM, and operations tools
We integrate practical AI capabilities into business workflows —things like intelligent document processing that reads incoming supplier invoices and logs them without human input; predictive scheduling that spots your busiest periods and flags resourcing gaps; and AI-assisted customer communications that draft personalized responses to common inquiries.
Custom CRM/ERP systems
Generic CRM and ERP platforms like Salesforce or SAP are built for businesses ten times your size. They come loaded with features you will never touch, interfaces your team will avoid, and monthly subscription costs that compound year after year. A custom CRM or ERP built for your Aberdeen business costs you once and works exactly as you need it to.
Custom CRM Features for Sales Teams
Full customer and prospect database tailored to your industry's data needs
Visual sales pipeline with drag-and-drop stages matching your actual process
Automatic follow-up reminders, email logging and call notes
Quote and proposal generation directly from customer records
Customer portals — let clients log in to view their own order history and documents
Integration with your email, calendar and accounting software
Custom ERP Features for Operations Teams
Job management — create, assign, track and close jobs from one screen
Inventory and stock control with low-stock alerts and supplier ordering
Purchase orders, goods receipts and supplier management
Staff timesheets, resource planning and project costing
Financial reporting — P&L, job profitability, debtor reports on demand
Multi-site and multi-user with granular permissions per role
We have built custom CRM and ERP systems for Aberdeen businesses in the energy sector, construction and trades, professional services and retail. Every system is owned by you, hosted to your preference, and comes with full documentation and training for your team.
Digital marketing tools and social media automation
Consistent digital marketing is one of the most powerful growth levers for Aberdeen SMEs and one of the first things that gets neglected when business gets busy.
Digital Marketing features we provide
Monthly SEO audit and website review
Optimizing website content to improve your search engine/AI visibility
Social media profile optimisation
Create & schedule branded social media content
Google My Business (GMB) Management: Profile optimisation + 1 weekly GMB post to dominate local search results
E-commerce solutions
We build e-commerce solutions from the ground up, or extend platforms like WooCommerce and Shopify where they make sense. Every project starts with understanding your customers, your products and your fulfilment operation because an online shop is only as good as the experience it delivers from first click to delivery.
E-Commerce Features We Build for Businesses
Custom product catalogue — configurable options, variants, bundles and trade pricing tiers
Real-time stock management synced with your warehouse or EPOS system
Click-and-collect and local delivery zone management for Aberdeen and Aberdeenshire
Trade account portals with agreed pricing, credit terms and order history
Subscription and repeat order functionality for consumable products
Seamless integration with Xero, Sage or QuickBooks for automatic order accounting
Mobile-first checkout — optimised for the 70%+ of shoppers browsing on phones
Abandoned cart recovery, upsell prompts and personalised recommendations
Custom reporting — best sellers, margin by product, customer lifetime value
Depending on your budget, scale and requirements, we may recommend a custom-built solution, a heavily extended WooCommerce or Shopify build, or a headless commerce architecture for high-volume operations.
Data analytics and business intelligence
We build custom data analytics platforms and business intelligence dashboards that pull information from every corner of your business sales, finance, operations, marketing and present it in clear, visual dashboards that your leadership team can act on in seconds, not hours.
What We Build
Executive dashboards — key metrics at a glance for business owners and directors
Sales performance dashboards — revenue by rep, by region, by product, by period
Operational dashboards — job completion rates, delivery performance, resource utilisation
Financial dashboards — cash flow, debtor ageing, margin by job or product line
Marketing attribution — which channels are actually generating revenue for your Aberdeen business
Custom KPI tracking — we build the metrics that matter to your specific industry
Automated report distribution — scheduled reports delivered to your inbox daily or weekly
Data warehouse builds — consolidating multiple data sources into a clean, queryable database
We take data handling seriously, particularly for businesses operating in regulated industries of Aberdeen like energy, finance and healthcare. All data platforms we build are designed with UK GDPR compliance built in — appropriate access controls, data retention policies, audit logs and secure hosting as standard.
Website and mobile app development
We build websites and apps that are fast, professional and built to convert visitors into customers.
Unlike website builders or template agencies, every site and app we build is custom-coded around your brand, your content and your customer's journey. We do not use drag-and-drop themes. The result is a digital presence that loads quickly, ranks well on Google, and works flawlessly on every device because it was engineered rather than assembled.
Website Development for Aberdeen Businesses
Custom-designed and custom-coded — no templates, no page builders, no bloat
Built for Aberdeen local SEO — structured data, page speed, mobile-first indexing
Content management systems your team can update without a developer
Integration with your CRM, booking system, live chat and analytics platforms
WCAG accessibility compliance — reaching more customers, reducing legal risk
UK-based hosting with 99.9% uptime SLA and regular security monitoring
Mobile App Development Aberdeen Scotland
iOS and Android apps built natively or as high-performance cross-platform builds
Field service apps — job sheets, photos, signatures and reporting on mobile for your site teams
Customer-facing apps — loyalty programmes, bookings, account management and ordering
Internal staff apps — timesheets, communication, safety checklists and task management
Integration with your existing CRM, ERP or accounting software
App Store and Google Play submission, and ongoing update management
Every website we build for Aberdeen businesses includes technical SEO fundamentals from day one — properly structured pages, schema markup identifying your Aberdeen location and services, fast load times that Google rewards, and architecture that makes it easy for your content team or SEO agency to grow your rankings over time.
SUPPORT
Frequently Asked Questions
How long does it take to build a custom app or website?
Do I need to be technical to work with you?
Can you integrate with our existing systems?
Do you only work with businesses in Aberdeen?
What happens after launch?
Ready to Stop Fighting Your Software?
Book a free 30-minute call. We'll listen to your challenges and tell you honestly whether custom software is the right move for your business.
Building innovative software solutions that transform businesses and drive digital excellence.
© 2026 TrackGenesis® | All rights reserved
